As an affiliate, you can never have enough tools and resources to aid you in achieving more traffic. A few promotional ideas and resources are listed below. Also visit Webmasters for Freebies and other useful information.
Meta Tags for Search Engines
Meta tags provide a useful way to control your summary in some search engines. There are several meta tags, but the most important for search engine indexing are the description and keywords tags. The description tag returns a description of the page in place of the summary the search engine would ordinarily create. The keywords tag provides keywords for the search engine to associate with your page. Make sure to have your keywords and description meta tags on each of your pages.
- Meta keywords should be about 10 to 15 main descriptive keywords. Avoid repeating keywords, which may cause you to be penalized for keyword spamming.
- Meta description should be a selection of the most important descriptive keywords used in 2 or 3 sentences.
Definitely add meta keyword and meta description tags to your web pages. Some search engines will give you a boost if you have them.
Visit a Meta Tag
Builder that allows you to create very complicated meta tags using much more than the keywords and description tags, if you wish. Note that it will place a commented credit line into the tag. This can easily be removed, if you wish.
Search Engine Directories
Directories use humans to index your page. Yahoo is the biggest and most important directory. It can be much harder to get into directories, but much of the traffic come from there. AOL and MSN are also one of the biggest directories out there.
- Beaucoup: Compilation of 2000+ engines and directories organized by category; also offers a meta search capability that lets you query 10 search engines at once.
Search Engine Submission Services
Search engines use spiders to index your page. The most important search engines are Alta Vista, Google, Lycos, Excite, HotBot, Webcrawler and Northern Light. There are companies and Web resources that offer low cost or free services to expedite the tedious process of submitting a Web site to individual search engines. Using these automated submission tools will save you time and get you noticed where it counts. Try the services listed below.
- iNeedHits: Free website submission service to 21 search engines. They offer an upgraded package which includes 300+ submissions for $9.95.
- Auto Submit: Free of charge service with submissions to the "biggest" search engines on the net. Their newest feature is entitled, "Rate me" which displays the rank of your URL in the top six search engines.
Search Engine Positioning
84% of Internet users use search engines to find Web sites? So you need to keep up with the latest placement tips to stay competitive with other Web sites. The following resources can help you efficiently increase your site’s position on the top search engines.
- WebPositionGOLD: This service offers a monthly newsletter that discusses tips and techniques for web page and position advancement in addition to search engine submission and position reporting.
- Search Engine Watch: Reports and statistics on the major search engines featuring anything from how individual search engines deal with spamming to response times.
Additional
- Opt-In E-mail Lists: Collect e-mails, compile maillists and request permission to send updates to your visitors. Include a check box on a Web site form so visitors can give you permission to e-mail them updates about products or services. Since they requested more information, your e-mails are not considered spam.
- Offer Contests or Giveaways: People always like getting something for free, so promoting free stuff will generate more traffic to your site.
- Bookmark Your Site: Remind your visitors to bookmark your site. This will help keep potential customers coming back.
- Educate Yourself: It is essential to keep current with the latest and hottest trends that are being used in the industry. Many sites offer informative newsletters that can be subscribed to or discussion boards in which affiliates can share information and ideas.
- Network, Network, Network: You can touch base with prospective users of your site as well as others in the industry through newsgroups and discussion boards. These open forums help bring visibility to your site and can increase your networking base. To keep current with trends, you should also attend industry seminars and events to learn new techniques. You might even meet a “Super Affiliate” and learn their secrets to generating so much income.
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