Several signal activities and metrics (such as photo uploads, keyword usage, and the listing title among others) are measured and tracked within your Google My Business (GMB) dashboard and the performance of such metrics and signals largely influences your ranking in local searches. It is thus essential to analyze optimization strategies to boost your ranking and implement advanced SEO. One of the most salient optimization strategies is auditing aspects of your competitors’ profiles to identify opportunities for optimizing your listing. Further, it is important to identify SEO strategies to optimize in order to boost your ranking. This “Audit Checklist And Advanced SEO Optimization” Checklist has some of the most viable SEO optimization strategies and audit elements to address in order to optimize your GMB listing.