Instagram’s Boost tool feature allows marketers and brands the option to transform their Reels into ads in order to reach new audiences and subsequently drive engagement. The boosted Reels still appear in the Reel’s tab, the explore feed and in stories. When looking to boost your Reels, it is important to ensure that you are conversant with Instagram’s requirements for boosting to ascertain eligibility. Boosted Reels are either created from transforming Reels into ads or by creating a Reel from scratch with the intention of turning it into an ad. This “Boosting Your Instagram Reels” Checklist is a step-by-step guide for boosting your Reels.