One effective strategy when it comes to setting yourself apart from your competition as a freelancer is through branding, which reflects every aspect of a business from the personality, to its positioning, its logo and its design. In addition to distinguishing your freelance business from the competition, branding can be instrumental in establishing a strong online presence for your business. One way of attracting potential clients for your business is by standing out and effectively branding your business goes a long way towards making your business stand out. Essentially, branding influences the public’s perception of your brand and as such, powerful branding is synonymous with a good reputation in the market. This “Branding Your Freelance Website” Checklist lists some practical steps to factor in when branding with a strong online presence so that your business will stand out.