TikTok offers versatile ad formats that aim at capturing the marketing needs of different brands and organizations across various industries. TikTok offers different advertising options to allow brands and organizations the freedom to select the options that best fit their needs and options that are likely to boost reach. Further, the different ad formats aim at encouraging engagement among users by allowing users to comment, like, share, or shoot videos around a specific ad. One of the advantages of TikTok ads is that in addition to boosting the return on ad spend (ROAS), they help generate higher sales and awareness on a large-scale level. This “Building Your TikTok Ad” Checklist features things to consider when building your TikTok ad.