Instagram Reels are Instagram’s newest features (premiered two years ago) that contribute towards building and engaging your following. For social media advertising, video content is king and Instagram Reels provide users with the opportunity to optimize video content to grow their brands. Instagram Reels are full-screen vertical videos that come with myriad editing tools for optimizing your videos. Unlike Instagram stories, reels can be extended to about 90 seconds and come with features such as stitchable takes, editing tools, Instagram shareability, audio attribution, and duets, which work towards boosting engagement. This “Choosing A Niche For Your Instagram Reels” Checklist is a guide for choosing a niche for your Instagram Reels.