The growing hype and popularity surrounding social media marketing has made it almost impossible to operate a thriving business without establishing a strong social media presence for your business. As a marketing strategy, social media creates opportunities for the expansion of your brand’s visibility, as well as creating a platform that necessitates a brand’s engagement with existing and potential customers in real time. In order to fully optimize the power of social media as a marketing tool for your business, it is important to come up with a workable social media strategy. In the same vein, it is crucial that your social media strategy fosters resonance and encourages the use of social media to draw insights into the needs of your target customers through listening and engagement. This “Creating A Strong Social Media Presence” Checklist suggest many workable strategies for establishing the social media presence of your business.