The customer should be at the center of all your decisions, strategies, and content actions/choices. Creating content that is customer oriented delivers value to the customers and ultimately boosts brand visibility. The ability to create customer-centric content sets your business apart from your competition and further gives you a competitive edge in the market. Content that is consumer driven provides insight into the needs of the customer and showcases how your products/services will address said needs. This “Creating Customer-Centric Content” Checklist provides some key factors to address when creating content that suits and delivers value to your customers.