Instagram Reels are featured on the Reels’ Tab and the explore tab. About 50% of people on Instagram use the explore page and this creates ample opportunities for business owners to create viral Reels in order to boost brand awareness and ultimately increase their reach. Compared to posts and stories, Instagram Reels have a higher potential for exposing your brand to a larger audience. Further, brands that are able to leverage the myriad tools offered to optimize Reels are able to take advantage of Instagram’s SEO which boosts the brand’s visibility. This “Creating Instagram Reels For Your Business” Checklist highlights effective strategies to incorporate when creating your Reels.