Description
One of the TikTok app’s features that makes it more suitable for marketing is its ability to connect brands and people. When defining your target audience for your ad, it is important to take advantage of TikTok’s ability to connect brands to the potential target audience by using parameters such as gender, location, age and interests among others. While it is possible to select all the categorized objectives on Tiktok, when defining your ad and campaign objectives, it is always advisable to narrow down your objectives to your expected results. This “Defining Your Target Audience And Defining Your Objectives” Checklist is a how-to guide for defining your target audience and objectives.
