Google Reviews are essential SEO strategies for any business in that they are among the top factors that boost your Local Pack ranking factor. According to research, Google Reviews are ranked third in terms of boosting the Local Pack ranking for your GMB listing. Characteristically, reviews are interactive in nature and give you the opportunity to understand customers’ experiences with your products/services. Customers trust online reviews when making purchase decisions and as such, it is important to ensure that you are generating positive reviews from your customers. Also, since reviews are crucial to your GMB listing, it is essential that you monitor reviews closely and respond to both positive and negative reviews in order to boost your credibility online, as well as the authenticity of your business. This “Generating And Monitoring Your GMB Reviews” Checklist addresses points to factor in when generating, monitoring and responding to your GMB Reviews.