An increasingly high number of people are consulting online search engines in search of products/services and businesses and, as such, adopting effective strategies for growing your business can help your business rank within the top in your business category. With the right tactics and optimization strategies, creating a Google my Business listing increases your business’ exposure online, prompting higher local traffic to your website which can easily translate into increased expansion/growth of your business. Characteristically, GMB is a free advertising tool and in order to optimize it as such, it is essential to apply the strategies and approaches applied in advertising. Compared to other local directories such as Bing Maps and Apple Maps, GMB is more popular and effective in terms of boosting your ranking and visibility in the local searches. GMB has several customizable options and understanding how to optimize these features is key to enhancing the growth of your business. This “Growing Your Business Through GMB” Checklist provides a guide on how to grow your business through GMB.