ChatGPT (Generative Pre-trained Transformer) is an AI invention looking to disrupt content creation, marketing, as well as search. Incorporating ChatGPT in your business is crucial for businesses, marketers, and content creators seeking to take advantage of AI tools to embrace and incorporate ChatGPT in their strategy/plan. ChatGPT has the potential to tackle customer support and engagement, and is instrumental in content creation for lead generation. The trick when it comes to incorporating ChatGPT in your strategy is to ensure that content is customized to your audiences’ needs and preferences. It is equally important to ensure that your brand’s voice is incorporated in the ChatGPT/AI created content to ensure authenticity and to create content that resonates with your audiences. Use this “Incorporating ChatGPT In Your Business” Checklist as a guide for incorporating ChatGPT in your business.