The use of discounts and offers as incentives for boosting sales is one of the oldest and effective strategies applied by business whether startups or established businesses. According to market surveys, a good percentage of consumers admit to having being persuaded by discounts and promotions in their purchasing decisions. Essentially, establishing a workable promotional strategy goes a long way towards attracting existing and new customers and ultimately building customer loyalty. A good promotional strategy that incorporates discounts and offers can be beneficial to your business in terms of expanding market reach by taking advantage of the high number of customers accustomed to discounts and offers. This “Increasing Sales Through Offers” Checklist offers some factors to consider when incorporating discounts and offers in your promotional strategies to boost sales.