The Instagram algorithm heavily favors Reels and as such, it is important for brands to identify effective approaches for incorporating Reels into their marketing strategy. Reels have high versatility and this is advantageous to brands that have mastered the art of creating captivating Reels. One of the top priorities for any brand is to ensure that Reels are appearing on Instagram’s explore tab. As the popularity of Instagram continues to grow, more people are using the platform to discover new businesses, find new interests, and for entertainment. This presents brands with an opportunity to expand reach and ultimately increase views and follower count. This “Instagram Reels Best Practices For Your Business” Checklist is a look at strategic/best Reel practices for your brand.