Email marketing is rated highly in terms of its effectiveness as a marketing tool based on its ability to reach relevant audiences. Building an email list is a crucial email marketing strategy for any business looking to build rapport with potential clients and ultimately boost clicks and conversion rates. Email lists are effective marketing tools based on their ability to send targeted and personalized messages that are specific to your target audience as opposed to sending generalized messages. When utilized appropriately, email lists have the potential to build long-term customer relationships and loyalty. This “Leveraging Email Lists To Promote Your Business” Checklist lists some factors to consider when leveraging email lists to promote your freelancing business.