Influencer marketing is one of the most sought after and effective marketing approach when it comes to marketing on TikTok. Brands that utilize influencer marketing effectively are able to garner extremely higher views, user interactions and engagements, as well as higher returns on the TikTok ad spend. When searching for influencers to work with for your TikTok marketing, ensure you pick the right influencer for your brand. With the right influencer, TikTok influencer campaigns have been proven to increase awareness especially when an influencer is able to attract users’ involvement in TikTok challenges. This “Leveraging TikTok Influencer Marketing” Checklist highlights important factors to address when contemplating TikTok influencer marketing.