GMB offers myriad buttons and features that are rather helpful in boosting your listing’s visibility and enhancing your ranking in local searches that can lead to more sales for your business. In addition to expanding your digital reach, GMB’s bottom line also encompasses boosting your listing’s ability to generate leads and subsequently converting these leads into paying customers. Essentially, GMB is largely a location-driven tool and as such, when fully optimized, it has the potential to increase your visibility thereby increasing leads and ultimately boosting your sales volume. In order successfully leverage your GMB listing to increase sales; it is imperative to optimize GMB features that attract customers. This entails understanding your listing’s potential in a given area and formulating strategies that are likely to generate leads to your business. This “Leveraging Your GMB Listing For More Sales” Checklist has a few factors to consider when using your GMB profile to generate leads.