Linking your GMB listing to Google Ads and Google Merchant Center is one of the most strategic approaches when the goal is to convert visitors into customers. Google Ads and Google Merchant Center create a platform for you to expand your visibility and brand awareness, as well as the control of ecommerce and Google based marketing. Linking your GMB to Google Ads and Google Merchant Center will also allow you to create a robust oversight of your products and services. While Google Ads expand your digital presence and ultimately boost your conversion and sales rates, Google Merchant Center is equipped with several tied-in services that are beneficial to your business in terms of the presentation of your products in a catalog-like format thus increasing your business’ visibility, integration of your products/services’ public reviews with your listing, and remarketing techniques such as the integration of your Google AdWords into specific AdWords. This “Linking GMB To Google Ads/Google Merchant Center” Checklist provides a guide for linking your GMB to Google AdWords and Google Merchant Center.