Signing up for a GMB page and maintaining your GMB listing is a strategic approach towards expanding your brand awareness and digital presence. However, merely creating a GMB profile does not guarantee you direct high ranking in local searches and increased customer engagement. As such, it is important to take additional steps in identifying features and factors that are bound to boost SEO and traffic to your site. Monitor what visitors are doing on your website, as well as what they do after visiting your website. Leverage tools and insights from Google to help you maintain and monitor the performance of your GMB listing in addition to determining the ideal metrics and performance statistics to measure and track. Further, optimize Google my Business reporting and statistics to measure performance and determine appropriate strategies for your profile. This “Monitoring And Maintaining Your GMB Listing” Checklist shows some factors you should consider when monitoring your GMB listing.