Search engine optimization is crucial to your business in terms of increasing your site’s visibility and boosting traffic. Effective SEO strategies are instrumental in not only driving traffic to your site but in further creating opportunities for conversion. Optimizing your website for both on-page and off-page SEO is important in terms of creating a productive website and making the website more useful for existing and prospective clients. With proper SEO strategies, your website will be better positioned to drive more organic traffic for your business and to further maximize on existing traffic. Optimizing your website for SEO allows you to create content that is both relevant and valuable to your clients. This “Optimizing The Website For SEO” Checklist provides some factors to consider the following when optimizing your website for SEO.