Using Google My Business (GMB) is one of the most effective strategies of expanding your digital presence. However, the type of information you add to your GMB listing influences your visibility and traffic to your site. As such, it is important to ensure that the information and details added are accurate in order to position your business at an advantage with Google. GMB changes frequently and as such, it is crucial to ensure that your GMB profile is always optimized for better performance. Optimizing your business for Google listing on GMB not only enables your business to rank highly in Google search results but also aids in expanding/cementing your business’ digital presence. Before delving into GMB optimization options for your business, always ensure that your GMB listing is in compliance with Google’s terms and requirements. This “Optimizing Your Business For Google Listing” Checklist provides a guide for some of the most viable approaches for optimizing your business for GMB listing.