Optimizing your GMB profile gives you an edge over your competitors thus prompting your customers to choose you over your competitors. With GMB, the goal is to always expand your digital presence and subsequently get higher ranking in both local and international searches. As such, it is important to pay attention to details that boost your local SEO and influence your ranking. When setting up your GMB listing, it is imperative that you ensure all the details and contents therein are accurate, complete and regularly updated to make the most of your profile. Also, ensure that each section of your GMB profile is optimized for SEO and higher local searches. The first step in your GMB profile optimization is avoiding breaching any of Google’s requirements. This “Optimizing Your GMB Profile” Checklist has additional factors to address din order to optimize your GMB profile.