Search engine optimization is one of the most impactful aspects of any business. As such brands and marketers that seek to boost awareness, conversions, as well as sales should be privy to SEO strategies. SEO is significant for TikTok marketing in the sense that it helps improve TikTok’s content visibility. In order to optimize TikTok’s video content, it is important for marketers to understand the type of content that users are mostly attracted to, understand how users search for videos on TikTok, and the most viable strategies to increase reach on the platform. This “Optimizing Your TikTok SEO” Checklist highlights the most significant TikTok SEO strategies for your content.