Google My Business is one of the most efficient marketing tools for your business (whether online or brick and mortar), so setting up a Google My Business list is very important. Developed by Google, Google My Business (GMB) is a tool that enables entrepreneurs to expand and manage their digital presence. Through GMB, you are able to not only update your business’ contact information but further create a platform that drives customer engagement. GMB boosts your business’ search results and visibility on Google search, Google assistant, and maps. Essentially, GMB comes in handy for your business in terms of attracting new customers, as well as ensuring repeated engagement and continuous engagement with existing customers. When setting up your GMB listing, it is important to optimize your digital presence by ensuring that the information added on your GMB listing boosts customer engagement, attracts quality traffic and leads to your brand, and boosts your brand’s digital authority. This “Setting Up A Google My Business Listing” Checklist provides a guide for setting up your GMB listing.