Google My Business (BMG) is equipped with built-in tools that are meant to help you analyze/measure the impact of your GMB listing by tracking customer paths. To help you boost your local SEO strategy, Google insights help track your customer’s journey in a bid to boost your customer engagement strategies. In essence, Google insight provides you with customer engagement data from your GMB listing to help you understand how customers are interacting with your products and services, which is instrumental when it comes to formulating optimization strategies. Markedly, every feature in GMB comes with a linking URL and in order to track how customers are interacting with the different features, it is important to tag your URLs with Urchin Tracking Module (UTM). UTM parameters are a strategic approach in identifying the URLs that are most effective in attracting visitors to your GMB listing. This “Tracking Customer Paths Through GMB Insights & UTM Parameters” Checklist provides a guide into tracking your customers’ journeys through GMB insights and UTM parameters.