ChatGPT is resourceful when it comes to conducting research, whether product or competitor research. Compared to search engines like Google, ChatGPT is time effective in that it saves you hours of research depending on the quality and clarity of your prompts. Essentially, conducting competitor research is important in that it provides valuable insights into market trends and target market preferences. ChatGPT is highly trained on publicly available data and as such, it is better positioned to generate actionable insights regarding the market and your competitors. This “Using ChatGPT To Conduct Competitor Research” Checklist presents some factors to include in your prompts when leveraging ChatGPT for competitor analysis.